Robbie Williams named Port Vale shirt sponsor

Robbie Williams' RW mark is appearing on Port Vale home and away shirts for the next two seasons. Robbie Williams named Port Vale Football Club shirt sponsor Copyright current_year BBC. All rights reserved. The BBC is not responsible for the content of external sites. Read about our approach to external linking. Copyright current_year BBC. All rights reserved. The BBC is not responsible for the content of external sites. Read about our approach to external linking. Robbie Williams' RW mark will appear on Port Vale home and away shirts for the next two seasons Robbie Williams, a man with grew spiked-up hair, is looking directly at the camera. He is standing against a black background, wearing a black white football shirt with the club logo and the letters RW in the centre in gold lettering. Robbie Williams named Port Vale shirt sponsor Robbie Williams has been announced as a charity ambassador and shirt sponsor for Port Vale Football Club. The two-year deal will see Williams using his profile to promote the club's charitable work and his RW mark will feature on the front of players' home and away shirts. "It feels pretty incredible, to be honest," Williams said. "Robbie Williams, on the front of a Port Vale shirt - it's a match made in heaven for me." The pop star was raised a short distance away from the club's home at Vale Park, and he has supported them since childhood. "I started going to the Vale when it was 50p for a junior supporter to get in. It takes a village to raise a child, and the Railway Paddock at Vale Park raised me," Williams said. In 2022, he performed a unique homecoming gig at the ground in Burslem, Stoke-on-Trent. performed a unique homecoming gig at the ground Williams was made club president in January 2024, referring to himself as "El Presidente". Williams was made club president in January 2024 , referring to himself as "El Presidente". The Port Vale Foundation, for which he has now become an ambassador, delivers projects supporting health, education, inclusion and opportunity for people of all ages across the city of Stoke-on-Trent. Williams said his return to being involved with the club was a result of the work done by chair and co-owner Carol Shanahan and her team, with Williams praising the backroom operation they had established. "Being embraced again by the Port Vale family has been very important to me and it feels wonderful," he said. Williams described the partnership as a "match made in heaven" Robbie Williams, a man with grew spiked-up hair, is looking at a man who has his back to the camera to the left of the shot. He is wearing a black and gold football shirt. Port Vale chief executive officer Matt Hancock said the partnership meant "a huge amount" to the club. "He is not only a global superstar, but also a genuine supporter of the club with a deep and personal connection to our town," Hancock said. "It's that authenticity which makes this so powerful. From the very first conversations, it was clear this was about Robbie's life-long love for Port Vale and making a tangible difference to people's lives. "The support and exposure the partnership will give to the club and foundation will help us reach more people, create more opportunities and continue using the club as a force for good." Tell us which stories we should cover in Staffordshire Please include a contact number if you are willing to speak to a BBC journalist. You can also get in touch in the following ways: email:  newsonline.westmidlands@bbc.co.uk Follow BBC Stoke & Staffordshire on BBC Sounds, Facebook, X and Instagram. Robbie Williams named Port Vale club president Fans describe Williams homecoming gig as electric The Bookmark Reading Charity is delivering new books to 29 primary schools across the country. Lidl is opening its seventh store in a city on the former site of a popular venue called Evergreens. Sophie Newlands from Stoke-on-Trent finished as runner-up in the BBC One show. Robbie Williams says of the comic: "He reminds me that joy can be gentle. That kindness can be funny." More than 100 artists are joining Chichester's botanical celebration, including Guy Chambers. Telford College student Rory Black is being supported by Robbie Williams' producer, Guy Chambers. Ozzy Osbourne's son Louis describes a Brit Awards tribute as "a really lovely occasion". A performance curated by Sharon Osbourne and led by Robbie Williams will close the show.